Manager - Alliance Marketing

Manager, Alliance Marketing

At our organization, exceptional technology is powered by exceptional people. We deliver secure, reliable managed and advisory services across private, public, and hybrid cloud environments, helping organizations innovate, adapt, and grow. As a top-tier cloud and technology services provider, we partner with leading global platforms to deliver solutions focused on business outcomes, with embedded cyber resiliency and AI to protect today and enable tomorrow.

We’re seeking a Manager of Alliance Marketing to lead and execute co-marketing initiatives with a portfolio of strategic technology partners. In this role, you’ll collaborate closely with key alliance partners to co-develop and execute integrated marketing programs that increase joint visibility, support partner-sourced pipeline growth, and position our company as a premier hybrid cloud managed services provider.

You’ll be the primary marketing point of contact for 4–8 partners and will work cross-functionally with sales, alliances, finance, and creative teams to build scalable, data-driven campaigns aligned to joint go-to-market objectives.

Key Responsibilities

• Serve as the marketing lead for assigned alliance partners, managing the execution of co-branded marketing programs that align with joint pipeline goals.

• Collaborate with internal stakeholders to shape partner marketing strategy, including messaging, campaign planning, and resource allocation.

• Build and manage annual and quarterly co-marketing plans with each partner, encompassing digital demand generation, partner enablement, ABM, thought leadership, and limited event sponsorships.

• Drive MDF/Co-Op program utilization with partners; oversee planning, submission, execution, and ROI tracking of funded initiatives.

• Coordinate closely with partner marketing contacts to amplify joint value propositions through newsletters, success stories, social campaigns, landing pages, and content syndication.

• Collaborate with finance and sales teams to align marketing activities with partner-influenced sales goals and track progress against revenue and pipeline targets.

• Partner with internal content and design teams to develop campaign assets, sales tools, and thought leadership content that reflect shared brand narratives.

• Maintain a unified campaign calendar across partners and ensure internal visibility into key initiatives.

• Leverage partner-provided research, persona insights, and best practices to refine campaign targeting and messaging.

• Ensure consistent and accurate representation of partners and the company in joint materials, directories, and digital properties.

Qualifications

• Bachelor’s degree in marketing, business, communications, or a related field and 6+ years of relevant experience

  • OR master’s degree and 4+ years of experience

  • OR Ph.D. and 1+ year of experience

  • OR 10+ years of experience without a degree

• Minimum 1 year in a lead or management role, preferably within partner or alliance marketing

• Strong background in B2B technology marketing, ideally with experience supporting partner ecosystems

• Proven success building and executing joint marketing campaigns with technology alliances

• Familiarity with MDF/Co-Op programs, lead attribution models, and pipeline-influenced marketing reporting

• Excellent written communication and campaign planning skills across digital, ABM, and partner enablement channels

Preferred Qualifications

• Experience with major technology partner ecosystems (e.g., leading public cloud, virtualization, or cybersecurity platforms)

• Working knowledge of Salesforce (SFDC) and marketing automation platforms

• Confidence in presenting program results to internal stakeholders and partner marketing teams