Paid Media Manager

Energize Digital is searching for a Paid Media Manager on behalf of a digital advertising agency. 

From a Strategy and Creation perspective, you’ll be required to:

• Plan and facilitate the setup of new paid media campaigns for clients and partners across English and Italian campaigns
• Support the Paid Media Manager/Paid Media Performance Director in the development of the paid media strategy
• Research and analyse new market trends and seasonality fluctuations and apply learnings to the campaign(s)
• Keep a tight grip on the market and competitor analysis to discover new opportunities and implement relevant changes
• Keyword & audience research: Think laterally and creatively to produce keywords and identify relevant audiences for campaigns
• Ad creation: oversee the creation of compelling ads for clients, considering tone and brand guidelines
• Analyse and use conversion tracking data to further optimise and develop campaigns
• Prepare analysis for client monthly and quarterly review meetings
• You will be expected to lead multi-market accounts and are therefore expected to work with the Analysts on the account to devise and oversee the strategy across all markets/accounts, ensuring learnings are shared across the team.

From an Optimisation and Development perspective, you’ll be required to:

• Ensure basic optimisation practices, i.e. Search Query Reports (SQR’s), audience / placement targeting, and Budget Health Checks are being carried out
• A/B Testing: Test ad copy / formats, match types and landing pages, audiences, placements, analyse results and recommend campaign changes and updates
• Manage and support in the creation and development of roadmaps
• Ensure day-to-day operations are aligned with campaign strategies and commercial goals
• Ensure work is prioritised and implemented based on agreed deadlines

From a Client Interaction perspective, you’ll be required to:

• Understand the client’s brand as part of the brand immersion process
• Contribute to client weekly calls including updating roadmaps.
• Attend client monthly and quarterly review meetings with Account Managers, supporting presentation with some detailed analysis on performance and/or testing
• Have full transparency of daily client communication via a group client email address
• Respond to client requests/emails when applicable to your deliverables and priorities

From a Training & Mentoring perspective, you’ll be required to:

• Be on hand to answer questions and offer support to the Paid Media Executives and Paid Media Analysts on a daily basis
• Deliver training to the overall department across a range of topics in Paid Media and be a go-to person for other departments
• Contribute at least one blog post every six months
• Assist the Paid Media Director in conducting research, audits and analysis for pitches, including the compilation of slides / presentations.

Qualification & Skills requirements:

• Hands on, demonstrable experience managing campaigns across Paid Search (including Google Ads - Search & Shopping) and Paid Social (including Meta Ads Manager) platforms.
• Intermediate Microsoft Excel knowledge and skills
• Previous experience in a similar role (Agency or client-side)
• Smart, motivated, results-driven, and analytical individual
• Strong organisation and excellent copywriting skills
• Have the ability to multitask and work well with a team, as well as being able to prioritise tasks in a fast-paced environment along with the ability to accept interruptions as part of the routine
• A confident and clear communicator, both in person and on the phone, and able to quickly build excellent working relationships with internal and external stakeholders
• Brilliant networking skills, and can confidently develop new relationships and connect people
• Creative and strategic thinking to identify opportunities, and challenge the status quo
• Training experience is beneficial, but not essential

What benefits you’ll get to enjoy in return:

• Dynamic working:To keep that work-life harmony in check, we're flexible on where and when you work
• Above-statutory employer’s pension contribution:It matters, so we make sure it’s done properly.
• Private medical insurance:To keep you fighting fit and give you and your family peace of mind.
• Income protection:We know it feels good to be covered, just in case.
• Calm Subscription:Now more than ever, it’s important to mind your mind!
• 25 days annual leave: This increases to 27 days after three years with us, and then increases every subsequent year up to a max. of 30 days
• Christmas closure: No need to save holiday days for the Christmas closure period. It's on us!
• Birthdays off: One extra day to celebrate your big day
• Summer hours: Between June and Aug we finish at 15.00 every Friday.
• Online coaching:Unlimited coaching via MoreHappi
• Remote Working:Work abroad for up to one month a year.
• Performance & Salary: Reviewed twice a year for everyone.